š In this episode of Executive Conversations, Daniel Kube, CEO of servicePathā¢, sits down with Reza Rehman – a long-time CPQ and Quote-to-Cash practitioner who has led multiple global rollouts across Oracle, Salesforce, and other enterprise stacks. From the “spreadsheet years” and VBA hacks to modern CPQ programs, Reza shares what actually keeps CPQ trusted, adopted, and ROI-positive over time.